This is the font that we have chosen to use in all of our print based media. We are obviously keeping it the same to crate a product identity between the two print based medias.
We wont be using the same font in every single word in our advert and digipak though, we will use different fonts in everything else except the Bands name and the album title. The CD cover below is one of many from The Killers but as you can see their band name and album names are both different fonts and sizes. The size is obviously smaller because they want to emphasize the name of the band. This is so that more people can see the name of the band from far away in the store.
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