The finished magazine advert

This is the final version of our magazine advert. After our feedback and looking more closely at other similar products we decided to move the writing from the right hand side down onto a strap line. We also added review comments and moved down the release date to make the image less crowded. We also changed the "OH MY GOD" to be smaller than "KAISER CHIEFS".

Feedback on the product

Our Feedback

Like we've done for the other tasks we have sat down with a focus group to discuss our questionnaire. as well as this though me and Matt sat down today and talked about what we thought was wrong with each of the three individual products. Here is what we said we could improve for the Magazine advert:

• Make it more conventional (writings not where it should be)
• Make Kaiser Chiefs a different size to the Oh my god title
• Add a strap line along the bottom and put all the information down there (making it more conventional
  
• Add the From of the digipak cover and see if it looks right
  

We will now look at what others say in the focus group and in the questionnaire and then start to make improvements from that.

final idea

This is our first main idea for the magazine advert, we will now send it for feedback and then take the feedback into consideration and improve it from there.

Idea 1

This is the first idea that we came up with as you can see its still a work in progress but we feel like its a good start.

We started with a photograph from the photo shoot we then simply layered text over the top.

we then started experimented with the font size, colors and textures.

We then looked at different arrangements of the same design like these below

The font

We are going to be using the same font as we used for the digipak, a lot of bands do this with their logo and advertising writing. What we are doing is creating a product identity.

This is the chosen text that we will use in all of our print based media work


Here is a few examples of products identities in the music business

The Killers


As you can see all the killers logos are the same on all their album covers this is quite common in the advertising business, not all bands are like this though, the kaiser chiefs don't follow this convention that many over artists, from all types of genre follow.

The kaiser Chiefs

Fonts and font sizes

This is the font that we have chosen to use in all of our print based media. We are obviously keeping it the same to crate a product identity between the two print based medias.

We wont be using the same font in every single word in our advert and digipak though, we will use different fonts in everything else except the Bands name and the album title. The CD cover below is one of many from The Killers but as you can see their band name and album names are both different fonts and sizes. The size is obviously smaller because they want to emphasize the name of the band. This is so that more people can see the name of the band from far away in the store.